The Madrid Audiovisual Cluster (MAC), an economic interest group comprising close to 100 Madrid-based companies, has put together a two-day industry networking and peer-learning program at the Iberseries & Platino confab, taking place over Sept. 29 – Oct. 2 in the Spanish capital.
\n\nAI takes center stage again but the program will attempt to delve deeper into the hot-button topic this year, presenting eight industry case studies examining innovation across the audiovisual value chain.
\n\n“While AI is a common thread running through the projects, the session takes a broader view of innovation, covering new business models, emerging technologies and evolving production and creative workflows,” said Teresa Azcona, managing director of the Madrid Audiovisual Cluster.
\n\n“Together, they show how innovation is transforming the industry and opening up new opportunities across the value chain.”
\n\nBut as Iberseries & Platino Industria co-Director Samuel Castro pointed out: “The ability to create stories should always be based on a fully human, author-driven concept and development. AI should be used as a tool, not as an end in itself.”
\n\nUnder the banner Innovation ‘Case Studies in the Audiovisual Industry: New Business Models, AI and Emerging Technologies,’ the eight case studies will illustrate how companies are applying…
Original source: https://variety.com/v/tv/