The dramatic drop in 2025 French TV export figures may have cast a shadow over this year’s Unifrance Rendez-Vous TV market in Le Havre. Yet, like the skies over the Normandy coast, the gloom proved fleeting. Local sellers, rather than disheartened, are already navigating the current challenges and discovering new opportunities in the process.
\n\nIndeed, some even view the market downturn as a natural return to a more balanced field following the high-flying peak TV buying sprees of global streamers.
\n\nFabien Saillant, Wild Bunch head of TV, attributes France’s falling export figures in part to declining acquisitions among international SVOD services, whose numbers grew to unprecedented heights during COVID with multiple platform launches and a massive appetite for programming.
\n\n“All these new players needed more content, so that was the peak of the market.” Since then, the platforms have been struggling to reach their subscriber targets, he notes. Compounding the problem for both linear broadcasters and streamers alike is the tough advertising market, which is further reducing budgets.
\n\nAt the same time, “people have never watched so much content and so many videos as they are now,” Saillant points out. While the impression may be that the market is suffering…
Original source: https://variety.com/v/tv/