Keurig’s New Alta System Could Signal the End for the Disposable K-Cup

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Opinions on Keurig’s K-Cup System fall into two camps: fans who value the convenience of a quick java hit and coffee purists who sideline it as flavored water. I land somewhere in the middle: I grind my own beans and brew them through a reusable filter, but I let the machine do the rest. So, perhaps, I’m the customer that Keurig has in mind with its new Alta system.

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The Alta is Keurig's first single-serve coffee maker that uses plastic- and aluminum-free coffee pods—finally launching after years of development. If Alta takes off, we are likely seeing the beginning of the end for the disposable K-Cup, which launched in 1998.

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Whatever your thoughts are on how the perfect cup should be made, for nearly 50 million homes in the US (and not counting the many more in offices), Keurig is coffee. For almost 30 years, we’ve been trained to ditch the old drip-coffee maker for disposable single-serve pods. But now, Keurig wants us to leave (eventually) the K-Cup and embrace the AltaRounds pod, a compostable, compressed coffee round that works the same: Drop it into the machine, press a button or two, and out comes joe.

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Original source: https://www.wired.com/

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