At a time when AI is increasingly being used to replace human creativity, “Just Dance” is refusing to change its hands-on approach.
\n\nThe Ubisoft dance game, which just launched “Just Dance: Decades of Hits” on Tuesday, brings on-screen characters to life through a process rooted in human labor. Real dancers wear handmade costumes, wigs and makeup before being filmed against a green screen and integrated into the game.
\n\n“We are really loving what we do. It’s our art. It’s what we love,” Benjamin Jouffret, the game’s costume designer and character lead, tells Variety. “We are proud of working, sketching ourselves, creating what is in our minds and making real costumes with real costume makers.”
\n\nJouffret says his team is committed to creating its characters without AI. Having studied fashion and previously working as a stylist, Jouffret has spent the past eight years overseeing the costumes and characters that appear on-screen.
\n\nThe process begins with a brainstorming session, during which the creative team listens to a song and watches its music video to determine the direction of a character. Sometimes the team draws inspiration directly from the artist, other times opting to take the concept in a completely different direction.
\n\nThese…
Original source: https://variety.com/