Jon Leland, former chief strategy officer at Kickstarter, and Ivan Askwith, who previously led Digital Media at Lucasfilm, have teamed to launch Popular Demand, a new studio and technology company that partners with creators and fandoms to develop and distribute content to niche audiences.
\n\nPopular Demand will develop, finance, produce and distribute film, television, publishing, gaming and live experiences. The company’s first major release is “Fucktoys,” a neo-camp, dark comedy-drama directed by Annapurna Sriram, who also stars alongside Sadie Scott, Damian Young, Brandon Flynn and François Arnaud. A theatrical release date for “Fucktoys” will be set in the near future.
\n\n“We started working with Annapurna on ‘Fucktoys’ because we heard an existing fandom asking what they could do to get the film distributed,” Askwith said. “Fans are constantly expressing what they care about, what they want more of and what they’re willing to support. Popular Demand exists to take these communities seriously, understand what is driving that passion and work with both artists and fans to bring these projects to life.”
\n\nWhile discussing Popular Demand’s process, Leland shared, “We work alongside creators, producers, IP holders and other partners who are actively developing new projects. We identify the right fandoms or…
Original source: https://variety.com/v/tv/