Is your K-beauty popular in Korea, or have you been buying ‘export brands?’

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Korean skin care is everywhere right now, but not all K-beauty is created equal. Some of the viral products you see all over social media in the U.S. aren’t nearly as buzzy with Korean shoppers, which raises the question: Which K-beauty products are actually popular in Korea and why do they usually differ from bestsellers in the States? I spoke to Dr. Jane Yoo, a board-certified dermatologist in New York City, to find out.

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Below are K-beauty products that are actually popular with Korean shoppers, including recommendations from Yoo and bestselling products from Korean beauty retailers like Olive Young. I checked the retailer’s Korean websites to see the bestsellers that differ from the popular products on the store’s American website (more on that below).

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Yoo, who has eczema, participated in a U.S. clinical trial for this cream, and she says her skin felt and looked soft after applying it, and she even used it to soothe the blisters on her feet…

Original source: https://www.nbcnews.com/health

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