Instagram rolled out a new logo last week — which instantly drew jeers from some users. One of the top criticisms was that the cursive-style “s” in the updated wordmark confusingly looks like a “z,” leading to a flood of jokes about the new “Instagzam.”
\n\nInstagram director of product design Jasmine Probst, who was one of the leaders of the redesign effort, explained to Variety the philosophy that went into the new logo and why the app made the change, noting that the IG mark has not changed in the last decade.
\n\n“It’s been 10 years, and the platform has evolved enormously — it was time for a refresh,” Probst said. “The new mark moves us forward while keeping the same warmth and familiarity people love.”
\n\nAccording to Probst, the new logo is “simpler and bolder” while “it still has a handmade feel. … Our goal was to create something that felt familiar to Instagram, but sharper and more modern — to meet the community where they are now.”
\n\nSaid Probst: “It’s important for us to embrace the future, while remembering our values.”
\n\nAsked about complaints about the readability of the new wordmark, Probst was diplomatic: “We’ve truly enjoyed seeing…
Original source: https://variety.com/