Variety's 'Strictly Business' podcast features conversations with industry leaders about the business of media and entertainment
\n\nOn the latest episode of Variety’s “Strictly Business” podcast, leaders of top digital-native firms discuss the factors that are funneling viewership, fan engagement and brand deals in the creator economy.
\n\nAaron Doades, senior VP of product management for Comscore, Zach Miller, president of JesserCo., Jarret Myer, CEO of Uproxx Studios, and Shaun Newsum, CEO of Culture Genesis, gathered in Los Angeles in September for a session held as part of Variety‘s annual Entertainment and Technology Summit. This session, and much of the day, was devoted to examining how creators and social video platforms are rewiring our world, especially when it comes to marketing and advertising.
\n\nMyer, a digital media veteran, argues that the rise of superpowers in the creator economy (including sports influencers such as Jesser and IShowSpeed) is a movement back toward a monoculture environment. That’s a counterintuitive take given that the disintermediation of media is driving the upheaval across traditional Hollywood (exhibit A: the newly created Skydance colossus).
\n\n“The idea that a creator, an event, a movie, a song can have a moment in culture that everyone’s talking about is happening more…
Original source: https://variety.com/v/tv/