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Hollywood is obsessed with finding its next viral blockbuster

Hollywood is obsessed with finding its next viral blockbusterBusiness is booming for online creators after the success of “Obsession” and “Backrooms.” It’s a “feeding frenzy,” says one executive.Listen to this article00:0000:00The brisk business for “Obsession” and “Backrooms,” both released in May, shows that the little guys can compete even in a market dominated by billion-dollar…

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Hollywood is obsessed with finding its next viral blockbuster

Business is booming for online creators after the success of “Obsession” and “Backrooms.” It’s a “feeding frenzy,” says one executive.

The brisk business for “Obsession” and “Backrooms,” both released in May, shows that the little guys can compete even in a market dominated by billion-dollar behemoths.
The brisk business for “Obsession” and “Backrooms,” both released in May, shows that the little guys can compete even in a market dominated by billion-dollar behemoths.Justine Goode / NBC News; Getty Images

Low-budget horror flicks “Obsession” and “Backrooms” didn’t just scare audiences this summer — they sent Hollywood scrambling. Together, they grossed more than $870 million worldwide, turning Gen Z creators into some of the industry’s most sought-after talent almost overnight.

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Original source: https://www.nbcnews.com/

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