blog trackingweb statistics Globo Bets on ‘To Love Is to Care’ at Mipcom as It Ushers…

Globo Bets on ‘To Love Is to Care’ at Mipcom as It Ushers ‘Super Drama’ Concept: ‘Titles That Represent the Best of the Brazilian Telenovela Tradition’

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Brazilian media powerhouse Globo arrives at Mipcom with “To Love is to Care,” its latest primetime telenovela by lauded author Walcyr Carrasco. The melodrama stars a roster of some of Brazil’s biggest screen stars, including Chay Suede, Letícia Colin, Tony Ramos and Antônio Fagundes. The market marks Globo’s introduction of the telenovela to the international market following a successful run in its home country.

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“To Love Is to Care” is created and written by veteran Carrasco, an Emmy winner for his hit series “Hidden Truths.” Carrasco created the novela with Claudia Souto, with renowned director Amora Mautner taking over the artistic direction.

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The story follows the transformation of Adriana (Colin), a woman shattered by a terrible murder and who discovers the strength to start over, driven by an unquenchable thirst for justice. The story gathers all the classic elements of a successful telenovela: passion, revenge, and a major whodunnit arc. The novela also joins two of Brazil’s most popular actors as a majorly successful romantic pairing, with Colin’s Adriana falling in love with Chay Suede’s idealist lawyer Pedro.

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In a statement, Carrasco said the original idea for the story came from a personal experience. Two years ago, he broke a…

Original source: https://variety.com/v/tv/

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