Formerly You First Originals, the Emmy-winning Spanish producer is backing an Alexia Putellas feature and Netflix’s upcoming true-crime series ‘Criminopatía’
\n\nGersh is stepping up its international content ambitions with the launch of Victoria House, the new identity of Emmy-winning Spanish production outfit You First Originals, as the U.S. talent agency completes the integration of You First under its global brand on Oct. 15.
\n\nThe move gives Victoria House access to Gersh’s international talent network and opportunities to explore new financing and co-production partnerships, while preserving the Spanish company’s creative independence.
\n\nThe rebranding follows Gersh’s 2024 acquisition of Madrid-based You First, a move into global sports representation that doubled the agency’s workforce to more than 600 employees and extended its reach to 22 offices across 14 countries.
\n\n“It’s not easy to find a production company with access to an international talent network as powerful as Gersh’s,” Victoria House managing director Javier Martínez told Variety. “At the same time, we have the creative freedom to develop original stories and work with talent, creators and IP from any source.”
\n\nMartínez continues to lead the company alongside Luis Miguel Calvo, head of content at Gersh International. Both oversee the creative direction and serve as…
Original source: https://variety.com/v/tv/