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Dyson Won’t Say What’s Wrong With Its CameraJet Toothbrush

There's always a danger in over-complicating products. Simple is so often best. The apocryphal story of NASA spending millions crafting a space pen while Soviet cosmonauts used a pencil is often cited as a prime example, even if it's actually not true. Perhaps it's not…

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There's always a danger in over-complicating products. Simple is so often best. The apocryphal story of NASA spending millions crafting a space pen while Soviet cosmonauts used a pencil is often cited as a prime example, even if it's actually not true. Perhaps it's not surprising that Dyson has got into hot water trying to reinvent the electric toothbrush.

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The Chinese invented the first bristle toothbrush during the Tang dynasty. That concept muddled along quite nicely until 1937, when Tomlinson Moseley filed a patent for the earliest electric toothbrush. After more than 400 years, the Motodent marked the beginning of an evolutionary shift from manual brushing to powered oral care.

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Having had considerable success reimagining established product categories such as stick vacuums and premium hair dryers—though not so much air-purifying headphones—the company earlier this month, with great fanfare, unveiled the next leap forward for teeth: the $499 Dyson CameraJet with a tiny camera to aim streams of rinsing fluid into the gaps between your teeth.

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Others, like the Waterpik Sonic-Fusion 2.0, have already been daring (or foolhardy) enough to combine brushing and water flossing. However, Dyson upped the ante further by adding a macro-lens camera, allowing its “Gap Optical Targeting…

Original source: https://www.wired.com/

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