Gotta rave ’em all! Pokémon celebrated its 30th anniversary with an epic EDM concert at LA’s Intuit Dome with DJs Marshmello and Alison Wonderland on Saturday night.
\n\nBilled as Pokémon Night Out, the show mixed together the creatures from the popular video games and trading cards with the lasers, pyrotechnics and mind-blowing visuals of EDM music. The event was livestreamed online for fans who couldn’t attend in person, and there’s a second show at London’s O2 Arena on Nov. 10.
\n\nBut why EDM music? At first, there doesn’t seem to be much of a connection between the colorful, family-friendly world of Pokémon and the loud, head-banging techno genre. However, the two communities have a surprising number of similarities.
\n\n“Folks who are big fans of EDM, there are four principles that they all subscribe to: peace, love, unity and respect. PLUR. That notion is so aligned with the values of Pokémon in so many ways. We have a mission of bringing the world together through Pokémon. This seemed like a really natural way to be able to bring those worlds together and to be able to find that middle ground,” said Narbeh Minasians, senior director of brand communications and digital marketing…
Original source: https://variety.com/