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Data Centers Have a New PR Plan: Your Kid’s Field Trip

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Welcome back to Power Play! Each week, senior writer Molly Taft tackles a topic around this midterm season’s biggest issue: data centers. They’re out this week, so Caroline Haskins is reporting for duty. If you’ve got a question or thought for the column, feel free to shoot Caroline an email at [email protected] or reach her securely on Signal at carolinehaskins.61.

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The nonprofit 7×24 Exchange International wants to promote data centers, which they believe are "mission critical” infrastructure. As part of this work, the group recommends a children’s story, “What is a Data Center?,” which follows a honey badger named Honey who gets a guided tour of a data center from a worker named Oliver. Oliver explains that the job of data center employees is to make sure that the “functions supported by the data center” are available to anybody, “no matter what time it is.”

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"Like when my mom shops online late at night because my dad is sleeping and won't know about it?" Honey asks.

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The story is part of a broader pattern across the data center industry. In addition to lobbying, job creation programs, tax breaks, companies and interest groups are trying something a bit more creative…

Original source: https://www.wired.com/

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