Why dispatch replications of Amish farmers, wise elderly doctors or financial gurus to various TikToks and other short-form videos when real people can do the exact same thing?
\n\nA technology company that builds products for media users has introduced a new platform that gives advertisers and creators the ability to license individuals’ likenesses for use in an array of promotional videos.
\n\nAvail, the company behind the new offering, sees a chance to cut down on A.I.-created fakes that purport to be real people. “I am seeing a deluge of fully synthetic creators on my feed, and, you know, to me personally, it’s a bit dystopic,” says Chris Giliberti, CEO and co-founder of Avail, during a recent interview. “You see these people that aren’t real, adverting products, and it used to be the case that this was a form of advertising all about authenticity. That was why you did it, you know? And now, it’s like it could not be more opposite.”
\n\nThe new tool, called creatorAPI, lets individual creators establish guidelines governing how brands may use their likeness, voice and performance, including which products, subjects, claims and creative treatments are permitted or off-limits. Advertisers can then generate different videos within…
Original source: https://variety.com/v/tv/