How do you get consumers to pick one subscription food-delivery service over another? Perhaps by serving up something a little different on the marketing front.
\n\nCookUnity launched in 2016, with the premise of tweaking the recipe in the increasingly crowded business of serving meals to harried consumers who have little time to cook or prepare dinner. The independent company offers meals designed by top chefs such as Esther Choi, Jose Garces, and Marcus Samuelsson.
\n\nIts latest promotional effort aims to burnish its offerings to every New Yorker. On Thursday eight chefs set up shop – literally – at five local bodegas, delis or corner stores, serving up signature dishes for free to anyone who might walk in. John DeLucie, for example, grilled up rack of lamb, while Andrew Rea, also known as Babish, offered spicy chili-garlic noodles and Guinness shepherd’s pie.
\n\n“There are a lot of other providers of meals and subscription programs throughout the country,” acknowledges Michael Baruch, CookUnity’s head of brand. But the company believes it has a notable distinction that puts high quality dishes from celebrated chiefs in the hands of people who might ordinarily might not be able to sample them. “We don’t make any food.
Original source: https://variety.com/v/tv/