Whatever spell conjured by the witchy Owens sisters, played onscreen by Sandra Bullock and Nicole Kidman in two “Practical Magic” movies, wasn’t powerful enough to lure audiences to theaters.
\n\nDespite a first-place finish, “Practical Magic 2” disappointed in its box office debut with $30 million from 4,146 North American theaters, arriving on the lower end of expectations. Overseas, the Warner Bros. fantasy sequel collected a dismal $16 million from 77 markets for a global weekend tally of $46 million.
\n\nWhat’s concerning is, when adjusting for inflation, initial domestic ticket sales for the follow-up are similar to 1998’s “Practical Magic,” a box office flop turned eventual cult favorite. The original movie, revolving around sisters who fight off a curse that kills the men they fall in love with, launched to $13 million, which is roughly $27 million in today’s dollars. Since the sequel carries a substantial $75 million price tag (not including the tens of millions on global marketing efforts), Warner Bros. is banking on nostalgia and the star power of Kidman and Bullock to help “Practical Magic 2” rebound in the coming weeks.
\n\nReviews will do little to inspire a box office rebound. (“Practical Magic 2” was saddled with a…
Original source: https://variety.com/v/tv/