Box Office: ‘La Bola Negra’ Scores $277,500 From Four Theaters as Netflix Reports Grosses for First Time Ever

In a major shift in the theatrical tides, Netflix has reported box office grosses for the first time ever.

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The streamer’s awards hopeful “La Bola Negra” scored $277,500 from just four theaters, averaging $69,375 per location. Those ticket sales are notable as the second-highest screen average ever for a non-English language film behind 2019’s “Parasite,” which opened to $393,216 from three theaters, averaging $131,072 per location. It’s also the highest-ever PSA — the key metric for arthouse releases — for a Spanish language film. By comparison, Neon’s multilingual legal thriller “Fjord,” another Oscar contender, debuted last weekend to $124,000 from four theaters, translating to $31,000 per location.

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Now the test is whether “La Bola Negra” can sustain momentum as Netflix slowly expands the movie’s footprint in the weeks to come. The streamer plans to keep the film in theaters for 45 days, a traditional window in post-pandemic times and the company’s longest theatrical rollout to date, before its Netflix release on Dec. 2. Directed by Javier Calvo and Javier Ambrossi, known as Los Javis, “La Bola Negra” is a generation-spanning queer epic that chronicles the interconnected story of three men. After the drama was embraced at Cannes Film Festival with…

Original source: https://variety.com/

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