The long-running 'Rex' franchise extends its international reach across Australia, Europe and Asia
\n\nBeta Film has unveiled a broad international sales footprint for “Rex – Vienna Calling,” the latest incarnation of the three-decade-old “Rex – A Cop’s Best Friend” franchise, as production gets underway on a second season.
\n\nThe series has been sold to SBS in Australia, Rai in Italy and TV 2 in Denmark. Elsewhere in Europe, buyers include Alpha TV in Greece, HRT in Croatia, Planet TV in Slovenia, STVR in Slovakia, Nova in Bulgaria and TVR in Romania, while Baltic deals take in Duo Media Networks in Estonia, SIA Tet in Latvia and LNK in Lithuania.
\n\nAction Channel in Japan and SHANT TV in Armenia are also on board, with further sales under negotiation.
\n\nThe deals come as the evergreen IP continues to find traction in an increasingly on-demand television market. Audience analytics firm PlumResearch describes mature streaming markets as shifting “from hits to habits,” with much viewing taking place across the long tail rather than being concentrated solely around new releases.
\n\nThe longevity of “Rex” offers a case in point. Over its 30-year history, the police-dog franchise has spawned multiple local adaptations. Canadian remake “Hudson &…
Original source: https://variety.com/v/tv/