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Berlusconi Family’s ProSiebenSat.1 Earnings Surge on Cost Cuts as TV Advertising Slump Drags Revenue

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ProSiebenSat.1, the German media group controlled by the Berlusconi family’s MFE-MediaForEurope, sharply grew its earnings in the first nine months of 2026 even as revenue fell 11%, with cost cuts more than making up for a weak TV advertising market and the impact of company sales.

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Revenue for January through September came to €2.24 billion ($2.48 billion), down €271 million on the same period last year. Stripping out currency swings and portfolio changes, the drop narrowed to 3%. EBITDA climbed to €198 million ($219 million) from €39 million, while EBIT turned positive at €73 million ($81 million), a €180 million improvement.

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Third-quarter revenue fell 15% to €701 million ($776 million), or 4% on an organic basis. Quarterly EBITDA rose to €75 million ($83 million) from €68 million, and EBIT reached €30 million ($33 million), up from €21 million.

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The third quarter showed the ad market getting tougher. When ProSiebenSat.1 reported second-quarter results on Aug. 6, organic group revenue was down 2% and Entertainment segment revenue had slipped 4% to €500 million ($554 million). Three months later, those declines had widened to 4% and 10%, respectively. In August, the company was still forecasting slight organic revenue growth for the year.

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Original source: https://variety.com/v/tv/

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