Fresh off its merger, the Banijay/All3Media behemoth, now known as Banijay Entertainment, is eyeing an expansion into U.S. scripted production as Netflix looks to ramp up its slate of American hits amid a major shake-up of its content leadership.
\n\nSpeaking at Rome’s MIA Market, Banijay Entertainment chief business officer Frédéric Balmary said in an interview with Variety that the group, which ranks as the world’s largest independent studio, looks to capitalize on Netflix’s renewed focus on U.S. programming, while continuing to grow its English-language scripted business, bolstered by the merger with All3Media, and its roster of talent including George Kay and Sam Mendes.
\n\nBalmary also discussed the growing global appetite for European dramas, the U.K.’s role as a bridge between Hollywood and Europe, and the financial pressures facing U.S. studios and streamers. He stressed the importance of retaining IP, echoing CEO Marco Bassetti’s call for European producers to hold their ground when it comes to negotiating terms of trade. “Retaining IP is really one of our big fights at the moment,” Balmary said.
\n\nWell, the English language market is certainly growing, and that was also one of the rationales of the merger deal between All3Media and Banijay. At Banijay we…
Original source: https://variety.com/v/tv/