Creative Artists Agency has signed Alex Cooper, Matt Kaplan, and their media and entertainment company Unwell for representation, a move that has been in discussions for weeks.
\n\nCAA will work with the duo to expand their business of Unwell, their content company, while supporting growth and the development of original intellectual property.
\n\nUnwell in August announced it had accepted a strategic investment from Patrick Whitesell’s investment firm WTSL, which valued the company at $500 million. Since its founding in 2023, Unwell has expanded into a media and entertainment company focused on Gen Z women. The company, built on the success of Cooper’s “Call Her Daddy” podcast, aims to develop original programming, cultivate emerging talent, and create entertainment and experiences for younger audiences.
\n\nCooper and Kaplan have expanded Unwell’s leadership team over the past year, adding seasoned executives to work alongside Chief Marketing Officer T.J. Marchetti: media and technology veteran Joanne Bradford as President; former NFL and Raine Group executive Samir Sama as Head of Ventures and Corporate Development; previous Meta and Disney executive Mina Lefevre as Chief Content Officer and Head of Television; former Misfits Gaming and Fox Networks Group executive Lagen Nash as Executive Vice President of Revenue; and…
Original source: https://variety.com/v/tv/