For Hollywood stars, press junkets are an opportunity to promote new work while connecting with fans. They tell funny or embarrassing stories about one another, give us a glimpse into the film production process, and reveal mannerisms that make them more relatable.
\n\nSo why would anyone want to talk to Tilly Norwood, an interactive, British-accented digital character and “actor” developed with generative artificial intelligence by Xicoia, an AI division of a studio called Particle 6 Group? It’s a fair enough question considering that it does not exist in our physical realm and will never appear in a movie that any halfway serious person would care about.
\n\nBut Particle 6 recently claimed in an email that Norwood was “ready for absolutely anything!” What’s more, the company is allowing journalists access to the model without a handler to “keep the conversation on track.” So I decided to test whether Norwood could actually offer anything of substance.
\n\nTo put it bluntly: no. Not only does Norwood refuse to engage on the topical subjects that many of the biggest names in entertainment discuss all the time, it struggles to create anticipation for its forthcoming film and fails to justify its existence as a product…
Original source: https://www.wired.com/