blog trackingweb statistics Adults are buying record numbers of toys for themselves —…

Adults are buying record numbers of toys for themselves — these are the most popular ones

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Gaming consoles, Lego flowers, plush collectibles with $200 price tags — welcome to the modern toy aisle, where the target customer just as easily has a mortgage as a naptime. Sales of toys marketed to grown-ups have surged in recent years, as adults snap up everything from collectible figures and building sets to nostalgic reissues of childhood favorites.

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Experts say it is part of a broader cultural shift some are calling “kidulting.” Simply put, this trend revolves around the embrace of play, whimsy and childhood comforts well into adulthood, often as an antidote to the stress of modern life. To learn more, I spoke with a therapist and toy industry experts to understand what’s driving the trend and got the lowdown on which toys are topping adult wish lists right now, and where you can get them.

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The short answer is yes — and it’s not an entirely new phenomenon. “We’ve seen trends of this nature for decades,” says Kiki Jacobson, a licensed mental health therapist and certified financial therapist. “There was the Beanie Babies craze…

Original source: https://www.nbcnews.com/health

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