Uh oh, we got a cute alert! It’s Bezzy, your adorable, cuddly, anthropomorphized server-rack and stuffed-animal friend! Give this soft lil’ doll a squeeze, and it shall sing you its telltale song: the piercing, grinding ambient squeals emitted from a real US data center.
\n\nThe Bezzy doll is a stuffed plushie made in a satirical collaboration between the New York–based creative studio Basura and Big Data, the musical project of producer Alan Wilkis, best known for the song “Dangerous,” a 2013 collaboration with the band Joywave. The joint project, which is coming out the same day as a new Big Data single, is called Adopt a Data Center. The goal is to present people with a “cuddly introduction to life with a real data center.”
\n\nData Centers are very un-vogue right now. Built out by all the big AI companies to power their increasingly power-hungry AI tools, data centers have spread across thousands of acres of land in the US. They have been heavily criticized for their energy consumption and expansion of gas power. They have also proven to be audibly annoying, stirring up complaints about noise pollution from those nearby.
\n\nThe Adopt a Data Center stunt aims to make…
Original source: https://www.wired.com/